Leadership

Brent D. Rollins serves as Chief Executive Officer for RSi, harnessing 30 years of experience in healthcare revenue cycle management (RCM) to lead the company through tremendous growth.

Under Brent’s direction, RSi has become a best-in-class provider of accounts receivable management and revenue cycle services for the hospital and the large physician practice market. The company’s outsourcing solutions offer an attractive value proposition for hospitals looking to outsource portions of their revenue cycle operations while maintaining best- in-class patient financial experience. RSi clients include six of the top 15 largest health systems in the country.
 
Prior to joining RSi in 2014 as President, Brent was employed by a national RCM firm, where he led exponential business growth for early out, collections, and billing programs throughout two decades of service to the company.
 
Brent earned his undergraduate degree from the University of South Carolina and his MBA from the University of West Georgia. He resides in South Carolina and is based in Columbia at RSi’s corporate office. His favorite of the RSi core values are Growth and No BCD!

Bob Ellison has served RSi for over 15 years in numerous capacities, playing a key role in the tremendous operational growth RSi has achieved during that time. Bob is responsible for all consumer-facing operations including Revenue Cycle Support Services, Early-Out/Self-Pay, and Bad Debt Collections, as well as Enrollment & Eligibility. Each service offering has grown exponentially over the years and offers 24/7 operational support where needed by RSi’s clients.

Under Bob’s leadership, RSi’s consumer-facing operations have consistently increased year over year recoveries for its clients, maintained stellar client retention rates, and being names Best in KLAS in 2023. To address an ever-changing financial, technological, and legal landscape, Bob has played a key role in many cross-departmental objectives designed to provide tailored solutions that meet RSi clients’ expectations and allow for an optimal patient experience.

Bob has scaled RSi’s consumer-facing operation through a combination of internal leadership development and strategic hires of experienced industry leaders. Bob’s team has more than 60 combined years of RCM experience and meets with clients regularly to evaluate defined key performance indicators and address any needs. Prior to joining RSi in 2009, Bob earned his undergraduate degree from the University of South Carolina’s Darla Moore School of Business in Columbia, South Carolina.

Estelle Barnes is the Chief Client Officer for RSi. With 30 years of RCM experience, Estelle leads the Client Resource organization that includes all aspects of client support, implementations, and engagement. Estelle partners with RSi customers to gain insights, improve service delivery, and drive business growth.

Prior to joining RSi, Estelle spent seven years at Ensemble Health Partners where, as the Senior Vice President of Business Development and Client Experience, she was responsible for all aspects of business development, overall new business growth, direct client engagement, and client experience. Before that, she was with Medical Data Systems (MDS) for 14 years, where she held multiple positions including Senior Vice President of Business Development and Client Services.

Estelle is a Chapter Past President for the Healthcare Financial Management Association (HFMA) and has been active in numerous other leadership positions within HFMA nationally. She also has held multiple Advisory Board positions throughout her career, has been a featured speaker at various healthcare conferences, and is an advocate for advancing women in healthcare leadership roles.

As RSi’s Chief Brand Officer, Jennifer Evans mentors in-house and outside teams in brand reputation, marketing, public relations, culture-building, and social responsibility. Jennifer helms the role of #1 brand ambassador as part of the executive team, providing a thought-leader level of expertise that encompasses marketing, organizational growth, public affairs, social responsibility, communications strategy, and related business objectives. 

In her 25+ years as a brand builder, Jennifer has served organizations of all sizes, integrating research and training to foster healthy, collaborative partnerships, and build award-winning, high-performance teams. She spent nearly a decade in public affairs and corporate communications roles, primarily leading strategic global social investments and brand reputation for Cooper Industries (ETN) and Marathon Oil Corporation (MRO). In 2008, she launched a consulting practice where she has counseled clients large and small in: public affairs; marketing; “go to”/emerging market strategy; communications research, planning, and execution; crisis and media relations; community engagement and social responsibility; brand and reputation; business development; diversity, equity, and inclusion; and content development.
  
A “first gen” college grad, Jennifer earned her Bachelor of Arts with Honors at University of Houston-Downtown with Honors and her Master of Arts in Communications/PR Studies with Honors at University of Houston. A huge proponent of “sweat equity” community engagement and sustainability, she served on the Sustainability Committee for the Greater Houston Partnership in 2019-2020. She has served on the Advisory Council Board for the Valenti School of Communications at University of Houston since 2017. 

Stephanie Coggins joined RSi in 2021 as the Vice President of Revenue Cycle. With over 30 years of healthcare revenue cycle experience, she oversees RSi’s insurance service offerings.
Prior to joining RSi, Stephanie worked for one of the largest private physician groups in the southeast, serving as Director of Revenue Operations and Director of Value-Based Care Operations. As the group grew from 150 to over 275 providers, she successfully directed the organization’s revenue cycle 

operations, maintaining many “best in class” key performance indicators. Stephanie’s responsibilities grew to include the successful implementation and growth of the value-based incentive agreements and quality improvement initiatives for the practice.
 
Stephanie is a Summa Cum Laude graduate of New England College in Henniker, NH, with a Bachelor of Science degree in Healthcare Management. She furthered her education by earning a Master of Health Administration degree from Florida Atlantic University College of Business in Boca Raton, FL. Stephanie is a Certified Professional Coder and a Certified Risk Coder through the American Academy of Professional Coders. She is also a Certified Healthcare Financial Professional through the Healthcare Financial Managers Association.

Stephanie is passionate about process improvement, developing her team, and providing the ‘RSI Wow Factor’ by getting the job correctly done every time. Stephanie resides in Central Florida with her husband and son.

Terry Johnson serves as CIO/CISO for RSi, bringing a wealth of executive technology experience including Fortune 100, higher education, and healthcare. Terry has served as CIO/CISO for both the revenue cycle and clinical side of healthcare. Under his innovative and transformational leadership, Terry has delivered availability, security, operational performance, and scalability to the technology enablement of RSi.

Since joining RSi in 2019, Terry has delivered on his strategy of turning technology enablement into a competitive advantage through numerous architectural, security, redundant, fault-tolerant, high performance, and disaster recovery enhancements. Transforming the RSi workforce from on-premises to remote during the pandemic was accomplished in less than three weeks. With a restructured IT footprint and a high-powered IT team, RSi is now poised for the next evolutionary step in its technology strategy.

Prior to RSi, Terry’s technology experience ranged from silicon/ microprocessors up through middleware, communication, networking, application development, and e-commerce covering the entire technology stack. Terry developed IBM’s first retail call-center application, as well as delivered the global consumer web portal for SHOPIBM. Protected information, regulatory requirements and security were also fundamental tenants in his higher education and healthcare CIO/CISO roles prior to RSi. 

Terry earned his Bachelor of Science degree in computer engineering from The Ohio State University in Columbus, OH and his Master of Science degree from Pace University in NY. He was selected to attend IBM’s Presidents class and successfully completed Harvard Business School’s mini-Master of Business Administration program.